For those of you who aren’t sure what digital marketing is, it’s likely that you have heard it mentioned with different names. The most common way to describe it is by using terms like SEO, online marketing, branding, and many other versions.
Regardless of what you call it, it is changing the game for small businesses all over the country. What used to be a battle of the AAA’s, which is how I refer to the ancient way of advertising in the Yellow Pages, where if your company name did not begin with an A, you had to spend thousands just to be seen among the hundreds of other businesses on the page, marketing local businesses online has become the go-to advertising method for good reason.
Search in any city for SEO Company, and you will find pages of agencies and private consultants all fighting it out for the top 3 spots. After all, if you can’t get your own website there, how are you going to rank a clients site?
Digital marketing in respect to search engine optimization is not child’s play. A lot of clean up is involved for those who think that it is, and trust me when I say that it is not the road to take.
We spoke with Melissa Ritter, founder of an online marketing agency that provides local SEO services to businesses in the area, and she stated, and I quote “if you’re not ranking, you’re not banking, and if you’re not banking, you better get ranking”. It was the most clever way to really emphasize the importance of branding your company as an authority to online traffic.
After all, there are over 1 billion websites online today, so don’t think for one minute that you are just going to jump ahead of all the rest just because you have a keyword in your domain name. It’s simply not going to happen.
The longer you wait to hire an expert, the more customers you are going to lose to your competitors who are ahead of the game.